The Juicy Couture company history began during 1994 when two designers Pamela Skaist and Gela Nash, began a clothing line named Travis Jeans. The business realized success, focusing on motherhood jeans that were fashionable and comfy.

In 1996 the girls changed the direction of the fashion line. They dropped the jeans in an effort to create a more femininely flattering design, and started the Juicy Couture line. They had wanted to create a line that was both sexy & stylish, but comfortable as well.

The 2 initially began the fashion brand at their house in Pacoima, California. Working to place the line in the public eyesight Juicy girls made the decision to offer their original designs to the stars of Hollywood, such as Madonna, Cameron Diaz and J Lo. It didn’t take long for someone to recognized their talent; Madonna was seen wearing one of their low riding draw string pants, and form fitting zip hoodies with the word “Madge” stitched into it. The scene began practically immediate success for their business. Before long, Hollywood was bursting with star studded Juicy Couture. Madonna’s ensemble was called the “Tracksuit”, and it ultimately turn out to be the line’s most famed design. The phrase “Madge” barely ever shows up on Juicy Couture attire any longer. The outfits have the signature slogan “Juicy” on the rear end of every pair of bottoms.

Through the wish to spread the Juicy Couture brand to the east coast, the Juicy girls arranged an east coast debut event in order to launch a new line. The party was a success, and shortly afterward Juicy Couture set up an up-and-coming boutique in NY.

In 1999, Juicy Couture introduced a line of jeans called Juicy Jeans. In 2001, they reintroduced the tracksuit to the fashion world. The suits are designed to accentuate a woman’s curves and made of soft feminine fabrics such as velour, terry cloth, fleece, or cashmere.

During 2002, Juicy Couture began offering their line of apparel to Children, Men, and even dogs. Doggy merchandise consisted of collars, dog beds, toys, leashes, carriers, and clothing.

Gela and Pamela sold Travis Jeans to Liz Claiborne in 2003 for the hefty fee of $53 million dollars in addition to a percentage of the future profits. To this day Gela and Pamela remain presidents of the company and continue to have control over the design concepts.

Through the support of Liz Claiborne, during 2004, the fashion line developed into a world famous line. Juicy Couture expanded their woman’s products presenting lines of jewelry, handbags, swim wear, shoes, cologne and perfume. Currently the fashion line remains to present the most trendy and comfy clothing in the business.

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If you have a food allergy, you know that it is essential to avoid the allergen that you have a reaction to. You also know how quickly adverse reactions can occur, and how serious they may become. No matter how careful you are, allergens can be found in products where you least expect them. One of the benefits of allergy free foods is knowing precisely what you are getting in the products you eat.

It is estimated that two percent of adults and from four to eight percent of children suffer from food allergies. Also, the number of younger people who have them seems to be increasing. Approximately 30,000 Americans each year are taken to hospital emergency rooms because of severe food allergy reactions. So, it is very important to closely manage this condition, and the best defense is avoidance of the substance that causes an allergic reaction.

An allergic reaction to food will usually take place within an hour of eating it, and sometimes in only minutes. An itching in the mouth or elsewhere is one of the milder symptoms, but reactions can be very serious, as in anaphylactic shock, and even fatal if not treated soon enough. Unfortunately, while some food allergies can be outgrown, there is no way to cure them.

There are eight substances that are responsible for ninety percent of all food allergic reactions. They are milk, egg, peanuts, tree nuts, fish, shellfish, soy and wheat. Some foods, such as fish or shellfish, may be easier to avoid than others which are used as ingredients in other foods. Milk, egg, soy and wheat are extensively found in a variety of processed foods. Peanuts are also used in many other foods, such as Asian sauces and candy, and can cause a severe reaction in those sensitive to them.

An important United States law was passed in 2004, known as FALCPA. This act required food companies to clearly state on their labels if the product includes any of the 8 major allergy-causing substances. However, the law did not require the manufacturers to include information regarding possible cross-contamination of foods processed by equipment used for several different types of foods, perhaps including known allergens.

Cross-contact statements are being including by some manufacturers on their labels voluntarily, but there is still the potential for allergic problems to be incurred when buying food items manufactured for the general population of consumers. It may take only a very small amount of an allergen to cause serious problems for someone sensitive to it. Foods processed specifically with the needs of the food allergy sufferer in mind will have far less probability of containing unwanted allergens.

Obviously one may, if in doubt about a particular food item, contact the manufacturing company about ingredients included, or the possibility of cross-contamination with allergens. There is, however, a much higher comfort level knowing that a company manufactures foods specifically for those with food allergies. Among the benefits of allergy free foods is the greater degree of safety one can reasonably expect from foods processed this way.

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