The purpose of your business website is to permit your visitors to start the job of easier knowing, liking and trusting you. For the business owner, knowing how to do this task is vital.
Let’s begin with what should ideally be the primary features of your internet site content:
Be concise and clear
Be honest and factual
Have a clear call to action
Remember that marketing or selling online is rather different from any other type of selling or selling. Research has demonstrated that online visitors:
Scan your web pages instead of reading them.
Only scroll down after they become really engaged in the information.
Expect substance and the answer to their search question.
Wish to be able to reach you easily, to obtain a quote on your services.
Your most important step to writing quality content for your business internet site is getting a catalogue of keywords and key phrases for the subject in each page of your website. That can be done by employing the keyword guessing tool from Google. This will give you a great start but you must remember these are only guesses of the terms that people are using to search subjects on the internet. The help subjects in this specific tool will steer you thru the procedure.
After you have a good list of keywords, start to write your content, bearing in mind you’re writing for the site visitor, not yourself. If you think about the most common questions folk ask you or your staff, this will give you one or two ideas for your content because Net searchers are trying to find answers to questions.
When you’ve finished the content for each page and you should try and keep it to 300 to 500 words, ask some of your friends to read it and give you their comments.
If you are too pushed operating your business on a daily business, there are many pro content writers that can help you.